FitSocial 2013 Conference

The 2013 Fitness and Health Social Media Conference will take place September 26-29 in Boulder and Denver, Colorado. Below is an agenda with topic descriptions below that. Please see the Speakers page for information on our presenters.

2013 AGENDA

Thursday, September 26th: Boulder, CO

1:00 PM Transfer from Millennium Hotel to hike in Flatiron Mountains
7:00 PM Casual meet and greet dinner (extra cost)

Friday, September 27th: Boulder, CO

7:00 AM Exercise Classes
10:00 AM Registration, Fitness & Health Expo, & Lunch on Your Own
1:00 PM Conference Opening and Welcome
1:15 PM Obesity, Health, Weight Loss, and Weight Management with Dr. James O. Hill from the Anschutz Health & Wellness Center
3:10 PM Using Social Media in Fitness and Health (Three Breakout Sessions)

• How to Create an E-Book and Why You Should
• Blog Bootcamp: Get Your Blog in Shape in 50 Minutes with Room 214
• Mobile Marketing: Using Your Smart Phone to Promote Health & Fitness

4:10 PM Using Social Media in Fitness and Health (Three Breakout Sessions)

• SEO for Websites and Blogs with Room 214
• Building Your Brand and Monetizing Your Fitness Expertise – Led by Fun and Fit‘s Kymberly Williams-Evans, MA & Alexandra Williams MA
• Succeeding with YouTube with Room 214

5:30 PM Exercise Classes
7:30 PM Banquet Dinner at the Millennium Hotel

Saturday, September 28th: Anschutz Center, Denver, CO

7:15 AM Check out and bus transfer to Anschutz Center
8:45 AM Breakfast at Anschutz Center
9:45 AM Alternative Medicine – Fact or Fiction? With Dr. Lisa Corbin.
10:45 AM Physical Fitness Lab Demonstration with Dr. Iñigo San Millán
12:30 PM Lunch on your own
2:00 PM Social Media in the Fitness World presented by Sarah Chambers and Chris Freytag of the American Council on Exercise
3:15 PM Communication of Evidence-Based Health and Wellness Information presented by Dr. Carol Torgan of the American College of Sports Medicine
5:00 PM Exercise Classes
6:15 PM Dinner on the Green Roof courtesy of the Anschutz Center
8:00 PM Evening Party at Anschutz Center

Sunday, September 29th: Anschutz Center, Denver, CO

7:00 AM Exercise Classes
8:30 AM Breakfast
9:30 AM Keynote provided by Ashley Koff, R.D.
10:30 AM Healthy Cooking Demo and Food Photography Workshop
12:15 PM Conference Wrapup
12:30 PM Finish of Conference

Topic Sessions

Obesity, Health, Weight Loss, and Weight Management: Dr. James O. Hill is one of the world’s leading experts on obesity, weight loss, and weight management. Learn the facts about obesity, our efforts to control it, what works and what doesn’t. This was our most popular session in 2012 and we are doubling the time provided.

Breakout Sessions – Using Social Media in Fitness & Health: On Friday we will have six breakout sessions on different social media topics related to the fitness and health industry. Each topic will be presented by a social media professional in the Boulder/Denver area.

• How to Create an E-Book and Why You Should
• Blog Bootcamp: Get Your Blog in Shape in 50 Minutes
• Mobile Marketing: Using Your Smart Phone to Promote Health & Fitness
• SEO for Websites and Blogs
• Building Your Brand and Monetizing Your Fitness Expertise – Led by Fun and Fit‘s Kymberly Williams-Evans, MA & Alexandra Williams
• Succeeding with YouTube

Alternative Medicine – Fact or Fiction?: Do those natural pills recommended by your friend really work? Does bikram yoga have any proven health benefits? Should you meditate daily? Learn what has been proven to work and what hasn’t in the field of integrative (alternative) medicine. Dr. Lisa Corbin, Medical Director for the Center for Integrative Medicine at the University of Colorado Hospital.

Physical Fitness Lab Demonstration: Dr. Iñigo San Millán of The Anschutz Health and Wellness Center will demonstrate an actual laboratory physical fitness and analyze the results. We’ll look at how the body uses glucose and fats to power ourselves and what science tells us about the best fitness training regimes.

Social Media in the Fitness World: This topic will be presented by Sarah Chambers and Chris Freytag of the American Council on Exercise. Learn how to create content in the age of social media (blog length, how to get messages across using Twitter and Pinterest, etc) and hear examples of success stories in the fitness world including who is making a splash on Twitter, what YouTube experts are hot, and what new and innovative websites are out there to use.

Communication of Evidence-Based Health and Wellness Information: Everyone attending Fit Social is already into fitness and health. The reason we attend the conference is to figure out how best to promote our beliefs to the public. Learn from Dr. Carol Torgan, American College of Sports Medicine, about various ways of presenting health, wellness, and fitness news to the public – what works and what doesn’t?

Healthy Cooking Demo & Food Photography Workshop: We will have a healthy cooking demo with Chef Paolo Neville from Bistro Elaia, the Anschutz Center’s healthy eating bistro. Simultaneously, we’ll have a food photography workshop. Food (calories out) is half of good health and this will be your opportunity to learn about healthy cooking techniques and how to present them better to your audience.

Optional Exercise Classes: Four times during the conference (Friday morning, Friday afternoon, Saturday afternoon, and Sunday morning) we will have optional fitness classes led by fitness experts at the Anschutz Health and Wellness Center. This will be your chance to get outside (or in the gym) to learn about current fitness courses, running techniques, new trends, etc. See the Activities page of this website for details.