The 2013 Fitness and Health Social Media Conference will take place September 26-29 in Boulder and Denver, Colorado. Below is an agenda with topic descriptions below that. Please see the Speakers page for information on our presenters.
Thursday, September 26th: Boulder, CO
1:00 PM Optional hike in Flatiron Mountains (meet in hotel lobby)
7:30 PM Casual meet and greet dinner (no-host, which means you pay your own bill!)
Friday, September 27th: Boulder, CO
Local Trade Day
8:45 AM Vinyasa Flow yoga class by YogaFit
9:30 AM Brunch courtesy of Nature’s Path Organic (finishes 11:30 AM)
10:00 AM Registration and Fitness & Health Expo (finishes 12:45 PM)
1:00 PM Conference Opening and Welcome
1:15 PM Obesity, Health, and Physical Fitness with Dr. James O. Hill from the Anschutz Health & Wellness Center
3:10 PM Using Social Media in Fitness and Health (Three Breakout Sessions)
- Building Your Brand and Monetizing Your Fitness Expertise – Led by Fun and Fit‘s Kymberly Williams-Evans, MA & Alexandra Williams, MA
- Blog Bootcamp: Get Your Blog in Shape in 50 Minutes with Joshua Hill & Matt LeBeau of Room 214
- Overview of Social Media: How and When to Use Twitter, Facebook, and Other Social Media Platforms with Maya Shaff & Stacey Kawakami of Room 214
4:10 PM Using Social Media in Fitness and Health (Three Breakout Sessions)
- SEO for Websites and Blogs with Tim Resnik from Moz (formerly SEOMoz)
- Succeeding with YouTube with Joshua Hill & Matt LeBeau of Room 214
- Creating an E-Book to Build Your Brand with Tracy Corwin & Scott French of WaveCloud
5:30 PM High Intensity Interval Training (HIIT) Class brought to you by the American Council on Exercise
7:30 PM Banquet Dinner at the Millennium Hotel
Saturday, September 28th: Anschutz Center, Denver, CO
8:00 AM Carpool transfer to Anschutz Center
9:45 AM Knowing Versus Doing: Evidenced-Based Model for Successful Health Behavior Change with Dr. Denise McGuire
10:45 AM Physical Fitness Lab Demonstration with Dr. Iñigo San Millán
12:30 PM Lunch on your own
2:00 PM Social Media in the Fitness World presented by Sarah Chambers and Chris Freytag of the American Council on Exercise
3:15 PM Communication of Evidence-Based Health and Wellness Information presented by Dr. Carol Torgan of the American College of Sports Medicine
5:00 PM Exercise Classes at the Anschutz Center – Tabata Cycle, Zumba, and Barre Conditioning
6:15 PM Dinner on the Green Roof courtesy of the Anschutz Center
8:00 PM Evening Party at Anschutz Center
Sunday, September 29th: Anschutz Center, Denver, CO
7:30 AM Pound Class at the Anschutz Center
9:30 AM Keynote provided by Ashley Koff, R.D.
10:30 AM Healthy Cooking Demo
12:15 PM Conference Wrapup
12:30 PM Finish of Conference
Obesity, Health, Weight Loss, and Weight Management: Dr. James O. Hill is one of the world’s leading experts on obesity, weight loss, and weight management. Learn the facts about obesity, our efforts to control it, what works and what doesn’t. This was our most popular session in 2012 and we are doubling the time provided.
Breakout Sessions – Using Social Media in Fitness & Health: On Friday we will have six breakout sessions on different social media topics related to the fitness and health industry. Each topic will be presented by a social media professional in the Boulder/Denver area.
- Creating an E-Book to Build Your Brand led by Bill Van Orsdel of WaveCloud
- Blog Bootcamp: Get Your Blog in Shape in 50 Minutes
- Mobile Marketing: Using Your Smart Phone to Promote Health & Fitness
- SEO for Websites and Blogs – Led by Tim Resnik from Moz, the leading SEO advisory in the country
- Building Your Brand and Monetizing Your Fitness Expertise – Led by Fun and Fit‘s Kymberly Williams-Evans, MA & Alexandra Williams
- Succeeding with YouTube
Knowing Versus Doing: Evidenced-Based Model for Successful Health Behavior Change: Denise McGuire is a PhD psychologist who specializes in behavior change and sports performance psychology. She is a licensed psychologist, performance coach and founder of Get in the Zone, a company which utilizes leading-edge technology and scientifically grounded methods to help golfers optimize their performance both on and off the course. She will present information on the science around effective health behavior change.
Physical Fitness Lab Demonstration: Dr. Iñigo San Millán of The Anschutz Health and Wellness Center will demonstrate an actual laboratory physical fitness and analyze the results. We’ll look at how the body uses glucose and fats to power ourselves and what science tells us about the best fitness training regimes.
Social Media in the Fitness World: This topic will be presented by Sarah Chambers and Chris Freytag of the American Council on Exercise. Learn how to create content in the age of social media (blog length, how to get messages across using Twitter and Pinterest, etc) and hear examples of success stories in the fitness world including who is making a splash on Twitter, what YouTube experts are hot, and what new and innovative websites are out there to use.
Communication of Evidence-Based Health and Wellness Information: Everyone attending Fit Social is already into fitness and health. The reason we attend the conference is to figure out how best to promote our beliefs to the public. Learn from Dr. Carol Torgan, American College of Sports Medicine, about various ways of presenting health, wellness, and fitness news to the public – what works and what doesn’t?
Healthy Cooking Demo: We will have a healthy cooking demo with Chef Paolo Neville from Bistro Elaia, the Anschutz Center’s healthy eating bistro. Learn how to make great tasting, healthy food in conjunction with one of the Anschutz Center Registered Dietitians.
Optional Exercise Classes: Four times during the conference (Friday morning, Friday afternoon, Saturday afternoon, and Sunday morning) we will have optional fitness classes led by fitness experts at Yoga Fit, the American Council on Exercise, and the Anschutz Health and Wellness Center. This will be your chance to learn about and participate in current fitness courses taught by true experts in the field.