We all know “food porn” is popular on the Internet: delicious-looking photos of food that might make you drool right on your keyboard. But for those of us in the fitness and health industries, the reality is many food porn shots are displaying dishes that are loaded with fat or sugar.
Along came Healthy Aperture, started by registered dietitians Regan Jones and Janet Helms. (Janet spoke at last year’s Fit Social Conference.) Now there is a place for “healthy” food porn on the Internet.
“The response to Healthy Aperture has been amazing”, says Jones. “Anyone who believes “healthy” food doesn’t appeal to readers is underestimating the power that good photography adds to appetite appeal.”
Now, Regan has started a site suited very much to fitness and health bloggers: Fit Framed is the equivalent for curating healthy fitness images on the web.
Both Healthy Aperture and Fit Framed are user-submitted photo galleries with direct links to each blogger’s individual post. The idea is to give users a visual experience to discover healthy content from blogs worldwide – whether that’s a healthy recipe (Healthy Aperture) or fitness inspiration (Fit Framed). Each site is curated by editors with a background in that area, making sure the photos reflect the mission of each site.
“Fit Framed isn’t meant to “compete” with any of the other social platforms”, explains Jones. “It’s intent is to provide fitness bloggers a visual platform to share their work and explore the work of their colleagues. Pinterest is unquestionably one of the best and most powerful visual social & bookmarking sites, but it’s also extremely diverse in it’s content. Fit Framed provides users an interface that they can easily scan through for content that’s of interest to them that’s solely devoted to fitness.”
To participate, visit the Register page to sign up. Then, Submit your images with a link to your fitness posts. If approved by the Fit Framed editors, your image will be added to gallery, likely within 24 hours.