This is a post by our friends (and conference speakers) Kymberly Williams-Evans, MA and Alexandra Williams, MA. Visit their blog and radio show, Fun and Fit: Healthy Aging for Boom Chicka Boomers
FitSocial 2013 Speakers: Building Your Brand and Monetizing Your Fitness Expertise
Are you a blogger or Social Media Influencer looking to earn money from your online endeavors? Is one of your goals to attract attention from companies, PR firms, editors, or advertisers?
Professionals with budgets to compensate you respond more favorably when you speak their business language. If you want to create the best impression possible when seeking dollars, have 4 key professional documents ready to show and go! Companies you hope to work with will appreciate the immediate response and packaged materials.
1) Media Kit
2) Ad Rate Sheet
3) About Me page
4) Guidelines for Guest Posts or Sponsors
A Media Kit is the online version of a press kit. In the fitness niche, your media kit is usually one or two pages of promotional material and key statistics. Consider what companies repeatedly ask you to provide — for example, page views, number of subscribers, what makes your blog or online presence unique, who your target market is. Also clarify the services you offer those entities you are asking to fund or support you– such as tweet chat hosting, blog giveaways, sponsored posts. A media kit might also include key awards, distinctions, or qualifications in your area of online expertise.
Ad Rate Sheet
Your Ad Rate Sheet is a straightforward listing of the terms and prices for any ads you accept on your blog, website, or via your social media streams. Be sure to list the sizes, types, and placement of all ads with the price for each clearly listed. If you have a minimum duration, be sure to indicate that. For instance, we require at least a 6 month contract commitment for any ads placed on our Fun and Fit site.
About Me Page
Your About Me page is best set up either as a narrative or as a sophisticated bulleted version of a “Benefits to the Reader/ Sponsor/ Company.” People like to read stories rather than resumes and lists. So if your history is an interesting one with a story behind it, reveal yourself via that narrative. Tell your tale weaving in your experience, expertise, distinctions as you go.
The “Benefits” version is a little more challenging to write well, though it’s the current trend for savvy social media sorts. Instead of launching into a paragraph about You, You, You, the compelling About Me pages use bulleted resume information to demonstrate how that info helps the reader. For example, instead of saying “I have been a certified personal trainer for X years,” your About Me page would say “Clients who work with me get the most accurate, safe, effective programs given that I have been certified for years.” Or “like you, I have lost over 75 pounds so understand the motivation and blogging advice that will help you stick with your weight loss goals.”
Check out our About Us page to see both a narrative version (Kymberly) and a combined narrative/ bulleted approach (Alexandra). http://funandfit.org/about/ Of course, also have filed bios written and ready to go of 100 and 250 word counts.
Guest Post/ Sponsored Post Guidelines Sheet
Lastly, save yourself time and offer a consistent reply to those who ask about sponsored or guest posting opportunities. How! With set guidelines. Why retype and recreate a reply to such inquiries when posted guidelines do the job? You may decide not to publish your guidelines on your blog or anywhere online. Even if your guidelines are only sent out upon request or need, have them in text form. If your policy is never to accept guest posts, sponsored tweets, product placement in videos — still have that policy in a link, email or document you can provide.
Having these 4 documents waiting in the wings or performing online 24/7 will let others know you are professional and to be taken as such. You are then ready to go out and confidently present yourself as deserving compensation.
More Money Making Advice at our FitSocial Session
What are some of the specific ways you can boost your income once you have these documents in place? For a treasure trove of options, attend our FitSocial session “Building Your Brand and Monetizing Your Fitness Expertise,” offered Friday, September 27 at 4:10pm in Boulder, CO http://www.fitsocialconference.org/agenda/ Not only wil you get ideas galore on ways to hollah for dollahs, but also you’ll get inspired by real life case studies. We hope to see you there!